LJ Hooker celebrates 90 years of innovation

On September 20 1928, 24-year-old Sir Leslie Joseph Hooker opened the doors to a modest real estate agency in Maroubra with big plans. He went on to become the founder of the largest real estate company in the Southern Hemisphere.

This month, on September 20, LJ Hooker agencies in every Australian state and territory are inviting their customers to celebrate LJ Hooker’s 90th birthday with them.

Our founder famously said: “Real estate is not about property, it’s about people”. That’s why our 90th birthday celebrations will commemorate the hundreds of thousands of sellers, buyers, investors and tenants over multiple generations who have entrusted a business with family values to guide them on their real estate journey.

LJ Hooker’s rich history can be attributed to its ethos to innovate. As our customers’ expectations of real estate has changed, so have we. Whether it has been introducing our brand to different communities by pioneering franchising in Australia, to helping sellers optimise the digital environment via LJ Hooker Boost, we’ve been making sure our customers’ experiences are like no other.  Click here to read our indepth 90 Years of Innovation eBook that walks through each decade and the milestones that were achieved.

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